About LoyalCo
Let's do right by them.
We started LoyalCo because of a dog who never left our side — and a drawer full of half-used, sticky lint rollers that never quite kept up with her.
Big, golden, endlessly affectionate — and covered in fur that ended up everywhere except where it started. On our clothes, our couches, our car seats. Every cheap roller ran out just when we needed it most, so we'd throw it away and buy another, and another. It felt wasteful, and honestly, it felt like we were constantly playing catch-up instead of actually enjoying our dog.
So we went looking for something better: reusable, gentle enough for good clothes, and actually built to keep up with a dog like ours. When we couldn't find one that felt right, we decided to bring it to other owners ourselves.
Because somewhere between the constant cleaning up and the constant tail wags, it hit us: they give everything, without asking for anything back. The least we could do was make the everyday part of caring for them feel a little less like a chore, and a little more like something they deserve.
That's what LoyalCo is built on. Not gimmicks, not another "pet product" nobody asked for — just simple, considered essentials for the dogs who give us everything, and the owners who never forget it.
We're a small, family-run team — currently just the two of us — testing, using, and standing behind everything we sell, on our own dog, before it ever reaches yours. We believe caring for a dog well shouldn't be complicated. It should just feel like giving back.
They've been loyal. Let's do right by them.
— The LoyalCo team
Frequently Asked Questions — LoyalCo
Australia: 8–10 business days. United States: 9–13 business days. All orders ship free, and you'll receive tracking information as soon as your order is dispatched, along with every step of the delivery.
We offer a 30-day return window from the date you receive your item. Please see our full Refund Policy page for eligibility details.
Yes. All payments are processed securely through Shopify's encrypted checkout — we never see or store your card details directly.
Yes. LoyalCo's fur remover is designed to be gentle enough for your favourite knits and delicate clothing, while still being effective on tougher fabrics like couches, car seats, and blankets. No pulling, snagging, or damage to fibres.
Unlike sticky rollers, Loyal Co. is fully reusable — no peeling sheets, no running out, no waste. Simply brush it over the surface, then flip and pull the cap to empty collected fur in seconds. One tool, unlimited uses.
After brushing, glide the brush into its base and pull upward — this automatically collects the fur into the base for easy disposal. No washing needed after each use.
Absolutely — most customers buy the multi-pack sets to keep one at home and one in the car, or to share with a fellow dog-owning friend.
Currently we ship to Australia and the United States. If you're located elsewhere and would like to order, please reach out to us at support@loyalco.pet and we'll see what we can do.
Please contact us at support@loyalco.pet within 7 days of receiving your order with a photo of the issue, and we'll sort out a replacement or refund for you.